Simplicity is the way
Nature always look for the most simple
and eficient way to thrive. So do we.
Nature always look for the most simple
and eficient way to thrive. So do we.
Simplicity is part of who I am and what I deliver. Let's remember that simple does not mean poor. Simple is beautiful, highly efficient, abundant and extremely easy to understand. Simple requires discipline, observation, balance, abstraction and a lot of work. I keep moving forward according to these values.
Since 2005 I've been working with Internet and all what surround it concerning interaction, visuals and content. I am bacharel in Social Communication and it was online that I found my place. I acquired knowledge in many areas as UX/ UI, Frontend development, SEO, Marketing, Design, all to achieve the simplest and efficient way to connect and help people through websites, apps and online systems.
My work is not only technical, but also creative and logical specially when I am responsible to design entire solutions or reevaluate complex and hard-to-use solutions. Each day, more and more, I am looking for the simplest, elegant, and efficient way, updating my knowledge base as demanded.
Front-End
Design and Marketing
Empathy
What makes a good UX Designer? Besides technical skills and commitment there is one important thing: empathy. To have empathy is to able to be on someone shoes and feel their pain and need as our own.
To understand the user, UX professionals create personas, but many cannot understand why people would react one way and not the other. They lack empathy. Some people are born empathetic, others aquire it by practicing. Let's not forget that users and clients are humans before all.
Sensibility
What do we need to build an attractive, accessible, and responsive website? Technical skills are essential, but there is a human factor that is necessary: sensibility.
Sensitive people can detect where it hurts or what is uncomfortable. In a world with so much information been delivered every second, the slightest discomfort in a message can be crucial to a user to decide to pay attention to it or not. To acknowledge to people's needs and be sensitive enough to offer the suitable solutions is key to reach the user.
Disicpline
What is necessary to excel our work and finish great projects with excellency? It's important to plan, to measure, to analise, but without discipline any great project can take years to be concluded.
Discipline is the act of cultivating the practice even when motivation is lacking, to meditate and do our tasks with gratitude and persistence, and not lose focus even when the path difficultiess blur the vision of what we want to achieve.
Adaptability What is necessary to overcome adversities? Adaptability. The world is always changing and those who can adapt are ceratinly to have better chances do succed and survive. Adaptability also gives us confidence to take risks. When we are not willing to change, it's hard to take a bigger step. Life has made me go through a lot of adversities and to be here today just show me how adaptable I am.
shop2gether.com.br | oqvestir.com.br
dafiti.com.br (accessable only in Brasil)
Advertising Technical Course. In addition to the High School base, the course included technical training classes for working in the Advertising area.
Communication and Advertising course. It was about mastery of marketing management, communication technologies and the application of creativity in the most different areas of market insertion.
Ever since my graduation I've been venturing in the world of the web. Many of my skills are self-taught. Hover or tap the images below for the names.
The problem
Minhas audiências was a system built for lawyers who need to hire representatives. At that moment, all process were made manually and differently across the country. It was necessary to create a digital online system familiar to the manual process already being used. My role was to build the process and the interface needed to achieve that result.
The solution
To hire a representative, law firms needed to negotiate prices for specific services. Prices could change depending on the nature of the service and on the city and state where it takes place. A negotiating system was created. Lawyers would post a needed service and place from a starter list, and the representatives could negotiate prices in order accept or not doing the service. Because of that, the system had chat and notification functionalities, made specially for mobile.
The system also provided a managing panel to overlook the status, documentation, and transactions of all the negotiations and services going on.
The representatives would also benefit from the system by acknowledging the best places to offer their services and having special relation with preferred firms.
The result
Certainly, it was a huge project that improved on going. The results were very positive, and the company grew much in a period less than one year.
The problem
Salão Vip was the most complete system to manage beauty salons and spas. Its flexibility served both small and big businesses. It included many functionalities as creating appointments managing stocking, employees, clients, and suppliers. Unfortunately, the system had a poor design, not mobile friendly and it was still growing nonstop. My job was to redesign the system to be more user friendly.
The solution
First I adapted the current system to mobile devices. Now employees could use the system right from their phones. Meanwhile, every time a new function was added, it was already built in more efficient design.
For the main project I needed to create a new interface with ideal usability, intuitive and simple although the complex of the system. I created patterns for interactions (registering, editing) and elements (buttons, forms, menus) and I also used different components not only to redesign the old, but to expand for the new.
The result
The usability improved a lot. More people could use the tool easily. With do many clients, the company could offer better prices. Salao Vip grew so much they became a huge company absorbing small competitors.
The problem
Around 2010 Booking.com and similar businesses were booming with promotions. Hotels were slaves of those platforms. They could never really communicate with their customers and show the spirit of the hotel mostly because there were no accessible tools to create a good website with booking system. So Cafeina stepped in creating a CMS specialized in hotels with all the tools they need to promote and book.
The solution
My job was to create a model that included a One Page promotional site and an e-commerce similar booking system. Everything should be structured in a way each hotel could customize it by themselves. The client would receive a website in just a few days, fully functional and accessible. It's important to state that booking tools were not common in Brazil at the time.
The result
Many hotels and inns acquired the service and got very satisfied, especially very peculiar inns with their own theme and environment that Booking.com completely ignored.
The problem
Around 2010, e-commerce wasn't very strong in Brazil specially fashion online stores. But Dafiti came to be a giant. With huge investment from Europe, in a few weeks, it gathered a huge team to make it happen. The challenge was to conquer the Brazillian customer and be the only store that would deliver anywhere inside the country. The challenges were not only online, but affected other aspects specially logistics
The solution
I was hired to make part of the CRO (Conversion Rate Optimization) team and there I used my UX/UI skills to create an appealing and safe online store. Using online stores as Zalando and H&M as base for research, we created a very functional and accessible e-commerce.
The result
Dafiti grew up to be one of the most rentable stores in Brazil even to this day. After Dafiti, many other apparell online stores were born, but not as robust, diverse and with the same assertive logistics as Dafiti.
A website to promote the franchisings "Refugio Patagonia" and "Bar do Urso", premium beers of Ambev.
Run websiteInstitutional website for Raimeck, representative of German Engineering machinery.
Run websiteMy great aspiration was to be a writer, but life took me other places. Finally, I was able to finish my book and now it will soon be published in Brazilian Portuguese.
This is an app I made to train Javascript and PWA. It has simple functions to help the user to understand how they love. The app even gives some hints how to communicate love in each form of love.
Check the AppThis is a Blog I made for personal purposes since I am struggling with anxiety and panic since I was 21. The Blog contains information that can help people in the same situation to get some relief.
Check the Blogamarilis.uemura@gmail.com
Amarilis Schneider - Front-end / UX/UI Designer